Creative Production
Here is where we’ll highlight all the other functions of creative production that don’t nestle comfortably under the other three sections. From social media management to marketing campaigns to case studies, here is the cornucopia of creativity!
Marketing & Communication Campaigns
I help tell stories for creative professionals, science explorers, and non-profits!
During my time with Witty Gritty, I worked with Philadelphia-area non-profits to boost awareness and engagement through digital marketing and communications campaigns. I embedded myself within the target organization, speaking as a temporary extension of the communications departments. I directed end-to-end content creation, from concept to production to final analytic reporting, through diverse marketing materials, including social media, newsletters, scriptwriting, outreach kits, ghost blogging, virtual conference moderation, and custom playlist creation!
For Witty Gritty’s fifteenth anniversary, I worked with our designer to conceptualize a yearlong campaign called Camp Witty. From the internal one-sheet and pitch deck:
“Camp Witty is a vessel for Community, Collaboration, and Celebration; these three ideas embody who Witty Gritty is and how we are perceived. These three pillars support the campaign as it builds toward the summer celebration, featuring camp-style games and activities, such as smores, a scavenger hunt, and grilling.”
For Wonderful Machine, I led marketing and creative consulting for a global network of 600 photographers, enhancing targeted campaign executions with average open rates for targeted email campaigns of 45%. I collaborated on client projects individually, improving email response rates and expanding client pools in batches ranging from 25-200 through custom programs varying in duration from one day to six months. I developed and integrated public relations campaign management through creative storytelling, implementing effective communications strategies with international teams.
Social Media Management
A significant component of outreach is still social media. While with Witty Gritty, I created compelling content to tell our client’s stories, interact with followers and members, and build future strategies based on our campaign performance analytics. Production included but was not limited to concept development, copywriting, video production and editing, photography, live-tweeting, and graphic design.
